Jaxeri Automotive (Pvt.) Ltd., Pakistan's first "indigenous" electric car manufacturer, has unveiled ambitious plans to introduce a fully-electric compact SUV in the country by 2025. This groundbreaking move comes as a result of the company's commitment to innovation and sustainability, aiming to reshape Pakistan's automotive landscape.
Exploring Pakistan's Electric Dreams
Chairman of PEC Visits Jaxeri's R&D Facility
A recent update from Automark Magazine sheds light on the visit of Muhammad Najeeb Haroon, the Chairman of Pakistan Engineering Council (PEC), to Jaxeri's local Research and Development (R&D) facility. During this significant meeting, Jaxeri's representatives showcased the advancements they have achieved in the realm of electric car manufacturing. Of particular interest was the progress on a fully electric small SUV, sparking considerable excitement within the industry.
A Homegrown Electric SUV on the Horizon
Jaxeri's announcement of the upcoming compact SUV is nothing short of groundbreaking. The company aims to design and manufacture this electric marvel locally, underlining their dedication to contributing to Pakistan's economic and environmental well-being. With a targeted launch year of 2025, Jaxeri is poised to set new standards in the Pakistani automotive sector.
The Journey So Far
Nur-E 75: A Glimpse of What's to Come
On August 14, 2022, Jaxeri unveiled the Nur-E 75 electric hatchback prototype, a testament to their commitment to electrification. Developed in collaboration with the DICE Foundation, a US-based NGO run by Pakistanis, the Nur-E 75 aimed to make its mark in the economy car market.
Power and Efficiency in One Package
The Nur-E 75 boasts a robust 107HP/200Nm single electric motor, granting it a commendable top speed of 127 Km/hr. Its power is harnessed from a 35 KWh battery, allowing for an impressive range of 200KM on a single charge. Charging the vehicle offers flexibility, with a regular charge time of 7-8 hours and a fast charge option that takes just 2 hours.
A Glimpse into the Future
According to the Chairman of the DICE Foundation, commercial production of the Nur-E 75 is projected to commence around Q4 2024, with a significant portion of its components manufactured locally. However, considering the economic dynamics of Pakistan, it's essential to note that car prices are expected to reflect the nation's economic trajectory.
Driving Sustainability and Innovation
Jaxeri Automotive's journey to introduce an indigenous electric compact SUV signifies more than just the evolution of the Pakistani automotive sector. It's a powerful stride towards sustainable transportation, reduced carbon emissions, and enhanced economic growth.
