Atlas Honda, the leading player in Pakistan's two-wheeler segment, has recently raised the prices of its motorcycles for the fourth time this year. The increase, ranging from Rs5,000 to Rs15,000, has impacted various models.
This move comes as a result of several factors influencing the automobile industry, including rising production costs, inflation, and fluctuating exchange rates. In this article, we will delve into the details of the price hike and its potential impact on consumers and the market.
1. The Price Hike Notification
In a notification issued to its dealers, Atlas Honda announced the revised rates, which will take effect from May 1. The company provided a breakdown of the retail prices of different models, both exclusive and inclusive of sales tax. This transparent communication allows customers to understand the new pricing structure before making a purchase decision.
2. Revised Retail Prices
Here is a summary of the revised retail prices (inclusive of sales tax) for some popular Atlas Honda motorcycle models:
- CD70 (Red, Black): Rs154,900
- CD70 Dream: Rs165,900
- Pridor (Red, Black, Blue): Rs203,900
- CG125 (Red, Black): Rs229,900
- CG125S (Red, Black): Rs275,900
- CB125F (Red, Black, Blue): Rs380,900
- CB150F (Red, Black): Rs473,900
- CB150F (Silver): Rs477,900
It's important to note that these prices include an 18% sales tax, which significantly contributes to the final cost of the motorcycles.
| Model | Retail price (exclusive of sales tax) | Sales tax (18%) | Retail price (inclusive of sales tax) |
|---|---|---|---|
| CD70 (Red, Black) | Rs131,271.19 | Rs23,628.81 | Rs154,900 |
| CD70 Dream | Rs140,593.22 | Rs25,306.78 | Rs165,900 |
| Pridor (Red, Black, Blue) | Rs172,796.61 | Rs31,103.39 | Rs203,900 |
| CG125 (Red, Black) | Rs194,830.51 | Rs35,069.49 | Rs229,900 |
| CG125S (Red, Black) | Rs233,813.56 | Rs42,086.44 | Rs275,900 |
| CB125F (Red, Black, Blue) | Rs322,796.61 | Rs58,103.39 | Rs380,900 |
| CB150F (Red, Black) | Rs401,610.17 | Rs72,289.83 | Rs473,900 |
| CB150F (Silver) | Rs405,000.00 | Rs72,900.00 | Rs477,900 |
3. Impact on Specific Models
The recent price adjustments have affected different models in varying ways. Let's explore the changes:
- CD70: The price of the CD70 model has increased by Rs5,000, bringing it to Rs154,900.
- CD70 Dream: The CD70 Dream has seen a price hike of Rs5,000, reaching Rs165,900.
- CG125S: The CG125S model witnessed a significant increase of Rs10,000, with its new price standing at Rs275,900.
- CB125F: The CB125F model experienced a revision from Rs365,900 to Rs380,900, reflecting a hike of Rs15,000.
- CB150F: With a price surge of Rs15,000, the CB150F now retails at Rs473,900.
- CB150F (Silver): Similarly, the CB150F (Silver) model has also seen a price increase of Rs15,000, now available at Rs477,900.
4. Price Hike History
Atlas Honda has been gradually raising prices over the past few years. In the previous month, they increased prices by Rs7,000 to Rs25,000. This followed another price hike in January, which ranged from Rs7,400 to Rs30,000. According to data compiled by the Association of Pakistan Motorcycle Assemblers, Atlas Honda has raised prices by up to Rs303,900 for its models since December 2017, indicating a consistent upward trend.
The recent price hike by Atlas Honda marks the fourth increase in motorcycle prices this year. While the company has cited factors such as rising production costs and inflation as reasons for the adjustment, it undoubtedly impacts consumers' purchasing decisions.
As customers evaluate their options, they will consider the revised prices and weigh them against other available alternatives. Despite the rising costs, Atlas Honda's reputation for quality and performance remains strong, positioning them as a dominant player in Pakistan's two-wheeler market
