Pakistan is known for its vibrant and colorful traditional clothing, which includes a variety of garments such as shalwar kameez, lehenga, and saree. These garments are not only worn by women but also by men.

Are you tired of wearing the same old boring clothes? Do you want to add some style to your wardrobe? Look no further than Pakistan's top clothing brands! With so many amazing brands to choose from, it can be hard to know where to start. That's why we've put together this guide to help you find the best clothing brands in Pakistan.

There are many Pakistani clothing brands that have made a name for themselves in the fashion industry, both locally and internationally. Some of the most popular brands include:

List of Top he Top Clothing Brands in Pakistan

1. Elan: Renowned as one of the top Pakistani clothing brands, Elan is synonymous with luxury pret and couture collections that are perfect for special occasions. The brand has gained fame for its intricate and elegant designs, captivating the hearts of fashion enthusiasts.
2. Charizma: As a top Pakistani clothing brand, Charizma is well-known for its trendy and stylish women's clothing, including shalwar kameez, lehenga, and sarees. The brand's creations cater to the modern fashion scene, reflecting the latest fashion trends.
3. Cross Stitch: Cross Stitch has earned its place among the top Pakistani clothing brands with its offerings of traditional and contemporary designs. The brand's summer lawn collections have become highly sought after, embodying the essence of the summer season.
4. Alkaram Studio: Recognized as one of the top Pakistani clothing brands, Alkaram Studio delivers comfortable and stylish clothing for both men and women. The brand's lawn and cotton collections have garnered immense popularity, capturing the essence of everyday fashion.
5. Asim Jofa: Asim Jofa has solidified its position as a top Pakistani clothing brand, renowned for its luxury pret and couture collections. The brand is celebrated for its intricate and elegant designs, catering to the discerning tastes of fashion aficionados.
6. Sobia Nazir: Sobia Nazir holds a prestigious place among the top Pakistani clothing brands, known for its trendy and stylish women's clothing. The brand's lawn and silk collections have gained widespread recognition, showcasing a perfect blend of contemporary fashion and elegance.
7. Warda: As one of the top Pakistani clothing brands, Warda focuses on providing comfortable and stylish clothing for women. The brand's lawn and chiffon collections have become iconic, symbolizing the epitome of fashion and comfort.
8. Sapphire: Sapphire has established itself as a leading Pakistani clothing brand, synonymous with trendy and stylish clothing for both men and women. The brand's lawn and silk collections have garnered a dedicated following, reflecting a harmonious blend of modern aesthetics and Pakistani fashion.
9. Zainab Chottani: Zainab Chottani stands tall as a top luxury fashion brand in Pakistan, renowned for its intricate and elegant designs. The brand's bridal wear and formal wear collections have achieved legendary status, captivating fashion enthusiasts with their opulence and craftsmanship.
10. Zara Shahjahan: Zara Shahjahan is widely recognized as one of the top Pakistani clothing brands, known for its contemporary and modern interpretations of traditional Pakistani fashion. The brand's lawn, silk, and cotton collections reflect the essence of Pakistani heritage blended with a fresh perspective.
11. Sabyasachi: Sabyasachi is a prestigious Pakistani clothing brand celebrated for its traditional and elegant designs. The brand's bridal wear and formal wear collections have garnered acclaim, symbolizing grace and timeless beauty.
12. Nomi Ansari: Nomi Ansari is regarded as one of the top luxury Pakistani clothing brands, famous for its unique and innovative designs. The brand's bridal wear and formal wear collections showcase artistic brilliance and sophistication, captivating fashion-forward individuals.
13. Faraz Manan: Faraz Manan is a prominent luxury Pakistani clothing brand known for its traditional and elegant designs. The brand's bridal wear and formal wear collections exude opulence and grandeur, making a lasting impression.
14. Nida Azwer: Nida Azwer is a revered luxury Pakistani clothing brand, celebrated for its intricate and elegant designs. The brand's bridal wear and formal wear collections epitomize artistic finesse and craftsmanship, embodying the pinnacle of luxury fashion.
15. Sania Maskatiya: Sania Maskatiya is a renowned luxury Pakistani clothing brand, acclaimed for its traditional and elegant designs. The brand's bridal wear and formal wear collections radiate timeless sophistication, leaving a lasting impact on the fashion landscape.
16. Aisha Imran: Aisha Imran holds a distinguished position among the top Pakistani clothing brands as a luxury fashion label. Renowned for its unique and innovative designs, the brand's bridal wear and formal wear collections are a testament to its creative prowess. Aisha Imran's creations effortlessly combine traditional elements with contemporary flair, capturing the imagination of fashion connoisseurs.
17. Nishat Linen: Nishat Linen is a prominent Pakistani clothing brand known for its high-quality fabrics and stylish designs. As one of the top brands in Pakistan, Nishat Linen offers a wide range of clothing options for men, women, and children. The brand's lawn, silk, and cotton collections are highly sought after, reflecting the brand's commitment to fashion-forward trends.
18. Khaadi: Khaadi stands as an iconic Pakistani clothing brand, celebrated for its fusion of modern and traditional aesthetics. With a focus on handwoven fabrics and artisanal craftsmanship, Khaadi offers a diverse range of clothing for men, women, and children. The brand's lawn, linen, and khadi collections have garnered immense popularity, embodying the spirit of Pakistani fashion.
19. Gul Ahmed: Gul Ahmed has cemented its place as one of the top Pakistani clothing brands, renowned for its extensive range of fabrics and designs. From casual wear to formal attire, Gul Ahmed caters to the diverse fashion needs of men and women. The brand's lawn, silk, and chiffon collections showcase exceptional quality and timeless elegance, reflecting the brand's rich heritage.
20. Junaid Jamshed: Junaid Jamshed, named after the late singer-turned-fashion designer, is a beloved Pakistani clothing brand known for its traditional and modest attire. The brand offers a wide range of clothing options, including shalwar kameez, kurta pajamas, and abayas, catering to both men and women. Junaid Jamshed's collections reflect the brand's commitment to preserving cultural values while embracing contemporary fashion trends.
21. Sana Safinaz: Sana Safinaz is an esteemed Pakistani clothing brand renowned for its luxury pret and couture collections. The brand's designs are characterized by impeccable craftsmanship and attention to detail. Sana Safinaz's creations exude elegance and sophistication, making it a go-to choice for those seeking exquisite high-end fashion.
22. Maria B: Maria B stands out as a prominent Pakistani clothing brand, known for its diverse range of contemporary and traditional designs. The brand offers a wide array of clothing options for women, including formal wear, bridal wear, and casual attire. Maria B's collections are marked by their intricate embellishments and artistic flair, reflecting the brand's commitment to exquisite craftsmanship.

Khaadi

Khaadi is a hand-spun and hand-woven natural fiber cloth made from cotton, silk, or wool. It is an eco-friendly and sustainable fabric that is popular among the Pakistani population. Many local Pakistani clothing brands use this fabric in their products, making it a perfect choice for those looking for comfortable and sustainable clothing options.

Khaadi has physical outlets across the country and has an online shopping store.

Gul Ahmed

Gul Ahmed is a popular Pakistani clothing brand that has been in business for over a century. The brand is known for its high-quality fabrics and traditional designs, making it a popular choice among Pakistani women.

They offer a wide range of clothing options such as unstitched and ready-to-wear garments, including shalwar kameez, lehenga, and sarees.

Gul Ahmed is a popular Pakistani clothing brand known for its high-quality fabrics, traditional designs, and wide range of clothing options. Its lawn collections are particularly popular and it has a strong presence both in Pakistan and in the international market.

Sapphire

Sapphire is a popular Pakistani clothing brand known for its trendy and stylish clothing options for women. The brand offers a wide range of clothing options, including shalwar kameez, lehenga, and saree.

Sapphire is known for its use of high-quality fabrics such as lawn, silk, chiffon, and cotton. The brand is particularly popular for its lawn collections, and its lawn prints are considered as one of the most fashionable in Pakistan.

Sapphire has a strong presence in the Pakistani market and its products are available in its own flagship stores, department stores, and other retail outlets across the country. The brand also has a strong online presence and its products can be purchased through its website and various e-commerce platforms.

Junaid Jamshed

Junaid Jamshed was a Pakistani fashion designer, singer, and televangelist. He started his career as a musician and later launched his own clothing brand, which became popular in Pakistan.

This clothing brand offered a wide range of clothing for men, women, and children, including traditional and modern designs. Unfortunately, Junaid Jamshed passed away in 2016 in a plane crash. The clothing brand is still being operated by his family and friends.

Rang Rasiya

Rang Rasiya is a term used in Urdu and Hindi to describe the vibrant colors and patterns of traditional Indian and Pakistani clothing.

The term is often used to refer to the rich, intricate designs and patterns of fabrics like silk, cotton, and chiffon, which are commonly used in traditional clothing like saris and lehengas. Rang Rasiya can also refer to the art of dyeing and printing fabrics with these vibrant colors and patterns.

Rang Rasiya is also a clothing brand that specializes in Indian and Pakistani traditional wear such as sarees, lehengas, and salwar suits.

The brand is well-known for its use of vibrant colors, intricate embroidery, and traditional motifs in its designs, which are inspired by the rich cultural heritage of the subcontinent.

Their unwavering dedication to excellence is truly remarkable. With an unwavering focus on quality, captivating design, and meticulous attention to even the smallest details, they consistently deliver exceptional products. By carefully selecting high-quality fabrics and materials, they ensure a luxurious and satisfying experience for their customers.

From their inviting physical retail stores to their seamless online presence, they provide a delightful shopping experience. Additionally, they extend their reach globally by exporting their sought-after products to enthusiastic customers in various countries.

Nishat Linen

Nishat Linen is a Pakistani clothing brand that specializes in high-quality, traditional, and modern clothing for men, women, and children.

The brand is well known for its high-quality fabrics, intricate embroidery, and elegant designs. They offer a wide range of clothing items including formal wear, casual wear, and traditional wear such as shalwar kameez, kurta, and dupatta.

They also have a wide range of home textile products like bed linen, towels, and curtains. Nishat Linen is considered one of the most popular and well-respected clothing brands in Pakistan, with a reputation for producing high-quality, stylish clothing.

Maria B

Maria B is a Pakistani fashion designer and the founder of the eponymous clothing brand, Maria B. The brand is known for its high-quality, elegant designs and intricate embroidery, and offers a wide range of clothing for women, including formal wear, semi-formal wear, and traditional wear like shalwar kameez and lehenga.

They also offer a range of children's clothing and home textiles. The brand is considered one of the most well-respected and popular clothing brands in Pakistan and has a reputation for producing high-quality, stylish clothing. Maria B herself is well known for her innovative designs and her use of traditional techniques in her work.

Elan

Elan is a Pakistani luxury clothing brand that specializes in high-end formal and semi-formal wear for women. The brand is known for its intricate embroidery, elegant designs, and luxurious fabrics such as silk, chiffon, and organza.

They offer a wide range of clothing items including sarees, lehengas, and fusion wear. The brand has a reputation for producing high-quality, stylish clothing and has a strong following among fashion-conscious women in Pakistan.

They have a wide range of prices for different types of fabrics and designs. They are popular among the Asian communities worldwide. They also have a flagship store in Lahore, Pakistan, and their garments are also available through various multi-brand retailers.

Charizma

Charizma is also a clothing brand based in Turkey that is known for its high-quality, trendy fashion for men and women, they have also good variety in Pakistan also.

The brand was founded in 2007 and has since grown to become one of the most popular and respected fashion labels in Turkey.

Charizma offers a wide range of clothing, including casual wear, formal wear, and evening wear. They have a strong focus on design, quality, and attention to detail, and are known for their use of high-quality fabrics and materials. They have several physical retail stores and also have an online presence.

Cross Stitch

Cross Stitch is a well-known clothing brand based in Pakistan that specializes in traditional, hand-embroidered clothing for women.

The brand was founded in 1984 and has since become a household name in Pakistan, known for its high-quality, traditional designs and craftsmanship. They offer a wide range of clothing, including formal wear, casual wear, and bridal wear, as well as home textiles such as bed linens and tablecloths.

Cross Stitch is recognized for their use of traditional techniques such as Aari, gotta, and zari work, and their collections are often inspired by traditional Pakistani motifs and patterns. They have a number of physical retail stores and an online store, they also export their products to other countries.

Alkaram Studio

Alkaram Studio is a well-known clothing brand based in Pakistan that specializes in unstitched and ready-to-wear garments for men and women. The brand was founded in 1986 and has since grown to become one of the most popular and respected fashion labels in Pakistan.

Alkaram Studio offers a wide range of clothing, including casual wear, formal wear, and semi-formal wear, and they are known for their trendy and contemporary designs.

They are dedicated to providing the best quality, design, and attention to detail in everything they do. Using only high-quality fabrics and materials, they offer an array of unique products in both their physical stores and online shop.

Their reach extends beyond borders as they proudly export their products to various countries. It's no wonder they have earned a reputation for excellence - everything they create exudes passion and care

Asim Jofa

Asim Jofa is a luxury fashion brand based in Pakistan that specializes in formal wear, semi-formal wear, and luxury pret-a-porter for men and women.

The brand was founded by Asim Jofa in 2010 and has quickly established itself as one of the most prestigious and respected fashion labels in Pakistan.

The brand is known for its use of traditional techniques such as Zari, Kamdani, and Gota, and its collections are often inspired by traditional Pakistani motifs and patterns.

Their passion for quality, design, and attention to detail is contagious! From the luxurious fabrics and materials they use to their beautifully crafted physical stores and online presence, it's clear that they are committed to delivering the best.

What's more, they don't just keep their incredible products to themselves - they share them with people all over the world through exports. It's always a pleasure to experience the wonderful world of their products!

Asim Jofa is considered a luxury brand and is known for its use of intricate and detailed embellishments on its garments.

Sobia Nazir

Sobia Nazir is a well-known fashion designer and clothing brand based in Pakistan. The brand specializes in formal wear, semi-formal wear, and luxury pret-a-porter for women.

Sobia Nazir was established in 1999 and has since become one of the most popular and respected fashion labels in Pakistan.

The brand is known for its use of traditional techniques such as Zari, Kamdani, and Gota, and their collections are often inspired by traditional Pakistani motifs and patterns. They truly value quality, design, and paying attention to every little detail.

Their commitment to excellence is evident in the top-notch fabrics and materials they use for their products. Whether you prefer browsing their charming physical stores or exploring their user-friendly online platform, you'll find a delightful selection.

They have several physical retail stores and also have an online presence. They also export their products to other countries. Sobia Nazir is considered a luxury brand and is known for their use of intricate and detailed embellishments on their garments, as well as their elegant and sophisticated designs.

Warda

Warda is a well-known clothing brand based in Pakistan that specializes in unstitched and ready-to-wear garments for women.

The brand is known for its affordable prices and trendy designs. Warda has been in the business for over 40 years and has a wide range of products from casual wear to formal wear.

Warda is known for its seasonal collections, which are usually based on traditional Pakistani motifs and patterns and are updated with the latest fashion trends.

They have a number of physical retail stores and an online store. Warda is considered a mass-market brand and appeals to a wide range of customers with different budgets. They are known for their lawn collections which are considered to be very popular in Pakistan and are released every year.

Sapphire

Sapphire is a well-known clothing brand based in Pakistan that specializes in unstitched and ready-to-wear garments for women. The brand is known for its affordable prices and trendy designs.

Sapphire has been in the business for several decades and has a wide range of products from casual wear to formal wear. They also have a lawn collection which is considered to be very popular in Pakistan and are released every year.

Sapphire is known for its seasonal collections, which are usually based on traditional Pakistani motifs and patterns and are updated with the latest fashion trends. They have a number of physical retail stores and an online store.

Sapphire is considered a mass-market brand and appeals to a wide range of customers with different budgets. They are all about quality, design, and paying attention to the little things. They make sure to use the best fabrics and materials, which is why their products are so good.

You can find their stuff in their stores or online. They even share their awesome products with people in other countries through exports.

Zainab Chottani

Zainab Chottani is a well-known Pakistani fashion designer and clothing brand that specializes in formal wear, semi-formal wear, and luxury pret-a-porter for women.

The brand was founded by Zainab Chottani, who is known for her elegant and sophisticated designs. The brand is known for its use of traditional techniques such as Zari, Kamdani, and Gota, and their collections are often inspired by traditional Pakistani motifs and patterns.

The hallmarks of their brand lie in their unwavering dedication to quality, impeccable design, and an unmatched eye for detail. Employing only the finest fabrics and materials, they boast a multitude of physical retail stores as well as a thriving online platform.

In addition, their global influence is felt through the export of their exceptional products to diverse nations.

Zainab Chottani is considered a luxury brand and is known for its use of intricate and detailed embellishments on its garments, as well as its elegant and sophisticated designs.

Zara Shahjahan

Zara Shahjahan is a well-known Pakistani fashion designer and clothing brand that specializes in formal wear, semi-formal wear, and luxury pret-a-porter for women. The brand was founded by Zara Shahjahan, who is known for her elegant and sophisticated designs.

The brand is known for its use of traditional techniques such as Zari, Kamdani, and Gota, and its collections are often inspired by traditional Pakistani motifs and patterns.

Their unwavering commitment to excellence shines through their unwavering commitment to quality, meticulous design, and unparalleled attention to detail.

Utilizing top-notch fabrics and materials, they have established a strong presence with numerous physical retail stores and an impressive online footprint. Moreover, their products are sought-after in international markets through export.

They have several physical retail stores and also have an online presence. They also export their products to other countries. Zara Shahjahan is considered a luxury brand and is known for its use of intricate and detailed embellishments on its garments, as well as its elegant and sophisticated designs.

The brand is known for its unique blend of traditional and contemporary design elements, which creates a unique and modern aesthetic.

Sabyasachi

Sabyasachi Mukherjee is an Indian fashion designer and the founder of the Sabyasachi Fashion Label. He is known for his traditional and ethnic Indian designs, which often incorporate intricate hand embroidery and traditional Indian textiles.

Most Pakistani brides love to wear the Sabyasachi lehnga on their special day. Sabyasachi accessories are available on online portals such as Aashni & Co., Ensemble, and Elahe if you are ordering from Pakistan.

Sabyasachi's designs are often inspired by Indian heritage and culture, and he is known for his use of rich colors, intricate embroidery, and traditional Indian fabrics such as silk and cotton. He has a strong focus on quality and attention to detail, and his designs are often worn by celebrities and high-profile individuals.

Sabyasachi started his label in 1999, and since then it has grown to become one of the most prestigious and respected fashion labels in India. The brand has several flagship stores in India, as well as a presence in other countries, and has a strong online presence as well.

Nomi Ansari

Nomi Ansari is a well-known Pakistani fashion designer and the founder of the Nomi Ansari fashion label. He is known for his use of vibrant colors, intricate embroidery, and unique design elements.

His collections often feature a blend of traditional and contemporary styles, and he is known for his use of luxurious fabrics such as silk and velvet. He has a strong focus on quality and attention to detail and his designs are often worn by celebrities and high-profile individuals.

Nomi Ansari started his label in 2004, and since then it has grown to become one of the most prestigious and respected fashion labels in Pakistan.

The brand has several flagship stores in Pakistan, as well as a presence in other countries, and has a strong online presence as well. He is known for his bridal and formal wear collections.

Faraz Manan

Faraz Manan is a well-known Pakistani fashion designer and the founder of the Faraz Manan fashion label. He is known for his elegant, sophisticated designs and his use of luxurious fabrics such as silk, chiffon, and organza.

Faraz Manan's collections often feature a blend of traditional and contemporary styles, and he is known for his use of intricate embroidery and embellishments on his garments. He has a strong focus on quality and attention to detail, and his designs are often worn by celebrities and high-profile individuals.

Faraz Manan started his label in 2000, and since then it has grown to become one of the most prestigious and respected fashion labels in Pakistan.

The brand has several flagship stores in Pakistan, as well as a presence in other countries, and has a strong online presence as well. He is particularly known for his bridal and formal wear collections.

Nida Azwer

Nida Azwer is a well-known Pakistani fashion designer and the founder of the Nida Azwer fashion label. She is known for her elegant, sophisticated designs and her use of traditional techniques such as Zari, Kamdani, and Gota.

Nida Azwer's collections often feature a blend of traditional and contemporary styles, and she is known for her use of intricate embroidery and embellishments on her garments.

She has a strong focus on quality and attention to detail, and her designs are often worn by celebrities and high-profile individuals.

Nida Azwer started her label in 2005, and since then it has grown to become one of the most prestigious and respected fashion labels in Pakistan.

The brand has several flagship stores in Pakistan, as well as a presence in other countries, and a strong online presence as well. She is known for her bridal and formal wear collections.

Sania Maskatiya

Sania Maskatiya is a well-known Pakistani fashion designer and the founder of the Sania Maskatiya fashion label. She is known for her elegant and contemporary designs and her use of luxurious fabrics such as silk, chiffon, and organza.

Sania Maskatiya's collections often feature a blend of traditional and contemporary styles, and she is known for her use of intricate embroidery and embellishments on her garments. She has a strong focus on quality and attention to detail, and her designs are often worn by celebrities and high-profile individuals.

Sania Maskatiya started her label in 2008, and since then it has grown to become one of the most prestigious and respected fashion labels in Pakistan. The brand has several flagship stores in Pakistan, as well as a presence in other countries, and a strong online presence as well.

She is particularly known for her bridal and formal wear collections but also creates prêt-a-porter and luxury pret collections.

Aisha Imran

Aisha Imran is a well-known Pakistani fashion designer and the founder of the Aisha Imran fashion label. She is known for her elegant and sophisticated designs and her use of luxurious fabrics such as silk, chiffon, and organza.

Aisha Imran's collections often feature a blend of traditional and contemporary styles, and she is known for her use of intricate embroidery and embellishments on her garments. She has a strong focus on quality and attention to detail, and her designs are often worn by celebrities and high-profile individuals.

Aisha Imran started her label in the late 2000s and since then it has grown to become one of the most prestigious and respected fashion labels in Pakistan.

The brand has several flagship stores in Pakistan and has a strong online presence as well. She is particularly known for her bridal and formal wear collections but also creates prêt-a-porter and luxury pret collections.

Generation

Generation is a well-known clothing brand based in Pakistan that specializes in ready-to-wear garments for men and women. The brand was founded in 1985 and has since grown to become one of the most popular and respected fashion labels in Pakistan.

Generation offers a wide range of clothing, including casual wear, formal wear, and semi-formal wear, and they are known for their trendy and contemporary designs.

They prioritize quality, design, and meticulous attention to detail, employing premium fabrics and materials. With a network of brick-and-mortar stores and a thriving online platform, their reach extends far and wide. Furthermore, they export their coveted products to various countries.

They have several physical retail stores and also have online stores, they also export their products to other countries. Generation is considered a mass-market brand, with a wide variety of products to cater to different ages and preferences.

They are known for their seasonal collections, which are usually based on traditional Pakistani motifs and patterns and are updated with the latest fashion trends.