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Exciting Development: Careem Launches ‘Women on Wheels’ for Pakistani Women
In a groundbreaking step to enhance women’s empowerment and mobility, Careem Pakistan has unveiled its latest initiative – the ‘Women on Wheels’ (WoW) program, in collaboration with the Salman Sufi Foundation. This exclusive ride-sharing service is designed to provide female passengers with the unprecedented comfort of being driven by female captains, bolstering both safety and employment opportunities for women across the country.
A Partnership for Progress
The initiative is a result of a strategic partnership with the Sindh Government and the Salman Sufi Foundation. This collaboration culminated in the launch of the first batch of the Women on Wheels initiative, where graduates equipped with a driving license are empowered to become Careem Captains.
Inaugural Ceremony Highlights
The vibrant city of Karachi served as the backdrop for an inspiring ceremony at the Karachi Arts Council. It was a day marked by achievement and empowerment, as driving licenses and training certificates were awarded to the pioneering women who successfully completed the certification. The ceremony saw the presence of prominent figures, including Pakistan People’s Party Women President Faryal Talpur and Minister for Women Development, Ms. Syeda Shehla Raza.
A Step Towards Women’s Empowerment
The event was a testament to gender inclusivity, as approximately 500 women were celebrated for their achievements as newly certified Careem Captains. This initiative is more than just a service; it’s a powerful gesture for the empowerment of Pakistani women, providing them with substantial employment opportunities and financial independence.
Voices of Leadership
Asad Haider Khan, General Manager of Careem, expressed his enthusiasm for the program, stating:
“Careem has always been at the forefront of supporting initiatives that can help empower women in Pakistan. We are excited to expand our female Captains base and provide them with financial empowerment through our platform. The introduction of the WoW vehicle category will not only challenge stereotypes and create job opportunities but also offer safe and affordable mobility solutions for our female customers.”
Supporting Financial Independence
Adding another feather to their cap, Careem, in partnership with JS Bank, announced a pioneering bike financing scheme for the certified WoW Captains. The scheme aims to provide them with bikes on easy installment plans, paving the way for financial independence and broader employment opportunities.
FAQs About the ‘Women on Wheels’ Program
- What is the Women on Wheels program? It is a ride-sharing initiative by Careem that allows women to call female drivers, ensuring a safe and comfortable ride experience.
- How can women become part of the WoW program? Women can apply to the program, complete the training, and obtain a driving license to become certified Careem Captains.
- What support does Careem offer to certified WoW Captains? Through a partnership with JS Bank, Careem offers a bike financing scheme to help captains acquire bikes on manageable installment plans.
This dynamic and inclusive movement by Careem, backed by notable organizations, is set to revolutionize the way women travel and work in Pakistan, promising a future where gender equality and empowerment go hand in hand.
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