Google Launches App Growth Lab in Pakistan: Accelerating App Developers and Businesses
Google has recently launched its first-ever App Growth Lab in Pakistan, an intensive programme aimed at identifying high-potential app developers, studios, and companies that are looking to accelerate and grow their businesses.
The four-month programme, which is set to begin in June and end in October, is designed to provide participants with extensive education and support in areas such as Ads, AdMob, Firebase, gTech, and Play, as well as insights from industry leaders.
The App Growth Lab programme follows the success of the Gaming Growth Lab in Pakistan last year, highlighting Google's commitment to helping grow Pakistan's app industry locally and globally. As such, interested organisations, app, and development studios are invited to apply until May 22, 2023.
Pakistan's App Industry is Booming
According to a report by Data Darbar, a private markets intelligence platform, Pakistan's app industry witnessed a 35% growth in 2022 with 3.52 billion downloads. This data demonstrates that Pakistan's app industry is growing at a significant rate, making it a highly attractive market for app developers and investors.
The Four Core Pillars of App Growth Lab
The App Growth Lab programme is based on four core pillars: Build, Develop, Launch, and Scale.
The ‘Build’ component of the programme aims to help participants uncover the global app and gaming opportunities and understand different levers to set an all-around strategy for their company. This component is vital because a well-defined strategy can set the foundation for future success.
The ‘Develop’ component brings a user-centric mindset to app and game product development, leveraging best-in-class technology to set the app up for long-term success. This component aims to help participants develop apps that meet user needs and preferences.
The ‘Launch’ component teaches participants about strategies to win the launch, set up monetisation models, and maximise Google's tools for data to achieve measurable growth. Launching an app can be a daunting process, but with the right knowledge, developers can make informed decisions that lead to successful launches.
The ‘Scale’ component provides participants with knowledge of opening their app to the world by leveraging market and platform diversification strategies. This component aims to help participants grow their app beyond their initial launch and expand into new markets.
Farhan S. Qureshi, Google's Regional Director for Pakistan, Bangladesh, and Sri Lanka, said, "Through our ongoing efforts, we hope to support Pakistani developers in their pursuit of creating great applications for the world."
Saad Hameed, CEO of Game District, shared that "The Gaming Growth Lab Pakistan 2022 was one of the most insightful programmes that we have attended so far in Game District. We have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advance.
We have optimised our games' performance by implementing all the intuitive knowledge that we learned from this programme." This testimonial highlights the importance of programmes like App Growth Lab in helping app developers learn and implement best practices to achieve success in their businesses.
The launch of Google's App Growth Lab in Pakistan highlights the significant growth potential of Pakistan's app industry. The programme provides a unique opportunity for app developers, studios, and businesses to learn from industry experts and develop strategies to accelerate their growth.
As Pakistan's app industry continues to grow, the App Growth Lab programme can play a crucial role in supporting local and global app development. Interested parties are encouraged to apply before the May 22 deadline to take advantage of this opportunity.
