Shopsy.pk, a Pakistani e-commerce startup, added voice search to its platform to help customers use their voice to navigate the site and application.
Customers can also use voice search to deliver the products to their homes. According to a statement released Wednesday, the voice search feature can recognize different local accents and speak and return relevant results in seconds.
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Pakistani shopping search engine Shopsy.pk has released its fifth update (Shopsy 5.0) and has scaled up the product index to 2.5 million products. This makes Shopsy one of the two largest shopping platforms in Pakistan as measured by the number of products. Imagine a shopping platform with the widest choice and the ability to compare prices and save money.
At Shopsy, we are working on a solution to enable more than 80 million tech-savvy Pakistanis to find products quickly and easily,” said Usama Arjumand, Shopsy’s CEO.
Our pursuit of a smooth experience has led us to discover something that is very natural to all of us, and to use our voices.” According to him, a seamless voice search would attract more Pakistani people to shop online. According to Google, India saw a massive 270% increase in voice search compared to last year.
By 2021, nine out of ten new internet users in the country will use an Indian accent. Given the demographic and regional similarities between the two countries, Pakistan is expected to follow a similar trend. “While our platform partially understands the Urdu language, we hope to provide full support for the native Urdu language to users in the future,” said AI director Faraz Khalid, Shopsy.
The feature is currently limited to the Chrome browser on desktop and Android devices. The company will analyze how customers are responding to this opportunity and whether other Pakistani websites and applications are tracking.
Since 40% of the population cannot read or write their own name, voice search can help Pakistanis become acquainted with online shopping.
