Amazon launched its first fitness "HELLO" band and app, on Thursday as the ecommerce giant appears to be competing with Apple, Fitbit and Samsung in an increasingly crowded fitness tracker market.
The Halo band, which has no screen unlike most of their competitors, costs $ 99.99 with six month subscription, while the app membership is $ 3.99 each. Month according to Amazon.
Introducing Amazon Halo, a new wearable band and membership that helps you improve your health and wellness. #AmazonHalo
— Amazon (@amazon) August 27, 2020
Request early access now ➡️ https://t.co/smPIrmXkEH pic.twitter.com/OvsFYGanHW
The scale of growth in the fitness band market has led tech giants such as Apple and Samsung to introduce many advanced health monitoring features, including an electrocardiogram and blood pressure sensor.
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In comparison, Amazon has released a relatively new technology, sound analysis, which is used to monitor the sound of users during calls. When this setting is on, a microphone in the band listens to detect emotions such as happiness, confusion, or affection in the speaker tone.
It remains to be seen whether consumers will use this feature or raise privacy concerns. According to Amazon, the technology is designed to protect privacy.
The company said the waterproof tape with a battery life of up to 7 days also includes an accelerometer, temperature sensor, heart rate monitor and can measure body fat percentage.
Owned by the alphabet, Google is also making strides in the fitness market. Google announced in November that it would buy Fitbit for $ 2.1 billion, a deal that is currently under scrutiny.
The market is also filled with cheaper deals from Huawei and Xiaomi Corp. pressure from China.
Features and details
Membership includes body composition, tone analysis, sleep and activity tracking and much more - 6 months free. Auto-renew at $ 3.99 / month + tax. Please contact customer service to cancel the process.
- Screen-free for less distraction.Body Composition - Measures body fat percentage, a better indicator of health than weight or BMI alone.
- Activity - Track the intensity and duration of your workout, as well as the time spent sitting.
- Sleep - Analyze patterns for how often you wake up during the night.Labs - Science-backed experiments and challenges from experts such as Mayo Clinic, SWEAT and Headspace
- Tone - Analyze the characteristics of your voice, such as energy and positivity, to strengthen communication
